Sometimes the strongest Kiruv you can do it not to share the information such as AISH with the prospective lesser observant Jew but to simply be a strong example of a person that they can put their trust into and that they can see as a person who follows Hashem. Don’t expect every non observant Jew to become observant over night and go to Aish and the like for their immediate time after they meet you. In fact, you can have the opposite effect of being annoying and create resentment if you push this on them. Wait until they are ready and are indeed asking for more information. In the mean time, let your light shine and let them know that your way is healthier, more stabile and has G-ds blessings. They might figure it out and if they dont, they will still know you as being strong and intelligent and no matter what they may say or do, they will never be able to topple this impression. That is what Kiruv REALLY is about.
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