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According to R’ Schachter, the issur of lo sinachashu is attributing significance to something which doesn’t make sense logically, like if a deer goes to the right it must mean that I should do this. By this logic, most segulos would fall into this problem. They usually have good sources, but have been abused. For example- the segulah of shlissel challah (a key in the challah) which is a “segulah” for parnassah. It began because there’s a Gemara that says that one of the “keys” which Hashem and only Hashem has is the key to parnassah (I think this is in the beginning of Tanis). So the minhag began to put a key in challah to remind us that the key to bread/parnassah belongs to Hashem and we have to have bitachon in Him. When the shlissel challah became a “get rich quick” scheme, and now many people think that somehow magically a key in a challah leads to money, this would be the issur of lo senachashu.