Reply To: Target stores promoting To'aivah

I think you are making too much of this. Target is not promoting or endorsing any social causes, all they are interested in promoting is their bottom line. They obviously feel that pandering to this community will translate into more $$$$$$ spent in their stores. They are making NO money on the sales of these items according to the snippet you pasted here. If they see that this is not boosting sales or worse, hurting sales, they will drop the line. Target would sell Chassidishe clothing and chulent on Thursday night if they felt it would benefit their bottom line.