He has a vision for creating a more sensible religious policy for Medinat Yisrael.
Haredim on welfare, lack of education and employment in their sector is an economic strain on the Israeli taxpayer.
Haredi control of the Rabbanut is foolish- they don’t hold by it, yet want to put the noose of stringency around the necks of an entire nation. The Rabbanut was created so that a realistic halachic standard would be applied for the sake of having an authentic and kosher religious standard on many issues. When the Rabbanut fails to meet the medina’s needs, especially in areas of marriage and conversion, change is needed. Remember that in Israel, the Rabbanut is also the marriage clerk and fills a civil role as well as a religious one in these areas.
Amsalem’s problem was that his ideas made too much sense, and people go for handouts more than sensible solutions.