Oh, life decisions. Like looking for yichus in a shidduch, picking a yeshiva, which neighborhood to live in, which school to send your kids to, what car to drive, which career and firm you go into, etc, etc?
Its called seeking prestige, and yes, most people make most of their life decisions based on it. So either you shatz up the whole world as naarish, which redefines naarish as normal, or actually find something naarish about it (and not just about wanting to be important).