Schmendrick is obviously joking or tee-rolling (or treading a fine line between the two).
Schmendrick is the name of a loser character in a Yiddish play, and it entered Yinglish (the old language of the Lower East Side more than today’s yeshivisher raid or Chassidish Aynglish-Lipa loshon) as yet another term for an incompetent jerk.
I have a friend and a former business associate whose names are the same, both beginning with a Sh. As my associate was, well, a schmendrick, I changed said associate’s first name to Schmendrick in my cell phone book so I would not inadvertently take his calls or pass up on my friend’s calls. (I still had to call him a couple of times to collect past due monies that he was holding before I changed my number and moved on.)
I also refer to a certain failed blogger as Schmendrick, even fooling people into believing that in Chernovitz, where my roots are, Schmendrick was the common nickname for Shmarya (vehamayvin yavin as to who I mean).