Jewish advertising and marketing

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    It’s incredible to note that until a couple of years ago jewish advertisements were so primitive in comparison. Graphic design that can almost be ranked among the best of american society! Is this considered chukar hagoyim or not. (Bein letov bein lemutav.)


    As far as I’m concerned, commercial advertising should be banished.


    How can chukas hagoi be good? (Just asking)

    Joseph: Please don’t I’m trying to make a living from it.


    Joseph, then shut down every Jewish newspaper and sites like YWN, which make their money via advertising.


    You have my vote, lc.


    Nobody says shut them down, just tone it down a bit. Don’t forget we are in galus so what is pshat in Heimeshe billboards on the way up to the mountains? we’re getting comfortable here.


    I wouldn’t put heimishe billboards for a different reason, heimishe Yiddden shouldn’t be looking at billboards.

    Bit I didn’t quite get the first point you were trying to make. Is it a problem that ads are becoming more professional? Shouldn’t ad agencies and graphic be doing they best they can? Shouldn’t business be getting their money’s worth ?


    She. I disagree with your reason against billboards the prob seems to me that it’s a goishe concept.


    Its a goyish concept to drive a car or use a telephone. Perhaps these should be banned too


    I don’t even get that.

    Where would it end?


    Who’s “She”?


    My bad sushi bagel now plug it in and read


    No offense zahavasdad, if so what does the torah mean by. ?????????? ?? ????? Style? Goyim also wear pants maybe we aren’t allowed to wear pants?! Come on


    Let’s just be succinct:


    There is absolutely no issue with fancier advertisements. And to even suggest it approximates Chukas HaGoy is ignorant at best and facetious at worst.

    Content, on the other hand, could be an issue. It is certainly ossur to deliberately mislead or, as become all too common, use inappropriate messages or pictures.


    Lolbud: Well said.


    my “issue” with some frum advertising is that it uses torah, mitzvos and rabbonim as props.



    LoIbud:when has jewish frum advertizing ever used “use inappropriate messages or pictures”?

    many magazines dont allow pictures of women, no matter how modestly they are dressed, and as far as i have seen, in the ones that do contain pictures of women, the women are always dressed (and “act”) tzniusly.

    but then again, i might just have not seen the ads that you are referring too.



    By innaproppiate, I didn’t mean it necessarily regarding tznius, although any use whatsoever of women’s pictures in advertising is wrong. Simply becasue a woman is tzniusdikly dressed does not make it appropiate. In the vast majority of these cases the use of a women’s picture is completely unecessary, and as such innaproppiate. MOst frum publications, such as the Mishpacha and the Hamodia, rightly have a no women at all policy, be it frum women or the Queen, and I don’t see why this perfectly sensible policy should also apply to advertising. If anything, it is a far more apt rule for a medium where the use of a women’s picture is more likely to be for cosmetic purposes.

    So whilst I do believe there is an issue in the depiction of women in frum advertising, this is not the only problem I was referring to when I used the term ‘inappropiate’. I simply could not be bothered to enumerate all the examples I was referring to.

    Firstly, the use of, as APushtaYid has pointed out, Rabbonim, seforim or generally divrei kedushah out of context and innapropiately. Also, the themes of adverts are often not in keeping with the frum ethos. An advert should provide no other fuction but to make one’s product look attractive and make people aware of it. Using outlandish claims and obviously misleading statements, as is ubiquitous in the goyshe world, is almost certainly geneivas daas.

    Another issue is the commercialisation or trivialisation of devorim kedoshim. This is a separate issue to them being used as props. It, for example, manifests itself in a advert I saw a few years back that had decorated every day of the sefirah with a different bottle of wine, with the caption ‘This is why you’re counting down to Shavous (Don’t worry Mods, the company in question cannot be identified from this, and besides no longer exists). i thought the general attitude that had gone into that advert, even if not overtly wrong, was slightly off, and it bothered me. Many other adverts follow in the same vein.


    Lolbud: The ASA (Advertising Standards Authority)have very strict rules about misleading statements. Gneivas daas is more of a problem in the Jewish world than in the secular world.


    Certain frum websites use flashing ads that are very annoying (and not very professional — you seldom see them on secular websites). Fortunately, I use an ad blocker so I don’t have to look at them. I also have a problem with a certain tzadaka that has glossy inserts in Jewish papers dozens of times a year. I don’t go to the mountains so I’m not familiar with the billboards referred to by the OP. The only objectionable Jewish themed billboard I can remember was one on Rockaway Turnpike a few years ago for a matchmaking service.


    Especially in America, we have become an affluent community, and there are a lot of merchants trying to sell us goods and service, and who value our patronage enough to make a serious effort to advertise their products to us. It is a sign of prosperity.

    In the good old days, we weren’t a market worth competing for.

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