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I had recently gotten an email from someone, asking me to check out this Direct Mail/Offline Marketing program. It seems to currently be a pretty big industry, but i don’t know anything about it.
Anybody have any information/Advice??
what, when who? You did not give us any details.
Advice? Read the classics; scientific advertising (free on the internet) as well as the boron letters, and the gary halbert letter. Also David Olgivy, both his books and so on.