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February 1, 2012 6:09 pm at 6:09 pm #601871Ken ZaynMember
Have you found any have grabbed your attention or that you found to be very smart? A new survey has listed 20 of the greatest slogans of all time.
The poll, compiled by Creative Review magazine, features brands and catchphrases ranging mostly from the 1930s to the 1990s – although one slogan dates back to 1789.
Topping the list is “Beanz Meanz Heinz”. Advertising executive Maurice Drake came up with the phrase during a pub lunch in 1967. “I find it incredible that over 40 years later it still has relevance and brand power,” he said.
In second place came the Nike slogan “Just Do It”, first used in 1987.
Ronseal’s enduring slogan “Does Exactly What It Says On The Tin”, launched in 1994, was ranked third.
It wasn’t just advertising slogans that made the chart.
While in 12th place is “Keep Calm and Carry On”, a phrase first used by the UK government on the outbreak of the second world war in 1939.
The oldest phrase was ranked 18th: the slogan ‘Liberte, Egalite, Fraternite’, coined at the beginning of the French Revolution in 1789.
The next oldest hails from 1932: the phrase “Snap! Crackle! Pop!”, used by Kellogg’s to sell Rice Krispies, which was placed at number 16.
Other slogans making the chart include “You Either Love It Or Hate It”, used in promotions by Marmite since 1996, and which was ranked number 14.
A newspaper made it into the top 10. “It is. Are You?”, a slogan used by the Independent since 1986, was placed at nine.
Perhaps most surprising of all is the appearance of a UK soccer club at number 20. “No One Likes Us, We Don’t Care” became a favourite chant of supporters of Millwall FC during the 1970s.
Which of the top 20 slogans would you rate as the greatest? Please add your own.
1. Beanz Meanz Heinz – Heinz (1967)
2. Just Do It – Nike (1987)
3. Does Exactly What It Says On the Tin – Ronseal (1994)
4. Make Love Not War – various (1960s)
5. Every Little Helps – Tesco (1993)
6. Have a Break. Have a (Kit Kat) *Kif Kef for YWN* – Kit Kat (1957)
7. Vorsprung Durch Technik – Audi (1982)
8. Think Different – Apple (1997)
9. It is. Are You? – The Independent (1986)
10. It’s Finger Lickin’ Good – Non Kosher food outlet KFC (1950s)
11. Say It With Flowers – FTD (1917)
12. Keep Calm and Carry On – HM Government (1939)
13. It’s The Real Thing – Coca-Cola (1940)
14. You Either Love It Or Hate It – Marmite (1996)
17. Never Knowingly Undersold – John Lewis (1925)
18. Liberte, Egalite, Fraternite – France (1789)
19. Refreshes The Parts Other Beers Cannot Reach – Heineken (1973)
February 1, 2012 6:41 pm at 6:41 pm #847487Aishes ChayilParticipantThere was a certain steak sauce (forgot the name) but the slogan was great!!!!!
It said ‘ A steak without (the particular sauce) is a MISsteak’
February 1, 2012 7:10 pm at 7:10 pm #847488yungerman1ParticipantHope and Change
February 1, 2012 8:09 pm at 8:09 pm #847489skiaddictMemberTesco -every little helps
February 1, 2012 10:06 pm at 10:06 pm #847490smartcookieMemberYes we can….(Obama, 2008)
February 2, 2012 12:35 am at 12:35 am #847491OneOfManyParticipantI just noticed today that UPS’s phone number is 1800-PICK-UPS. I thought that was pretty good.
February 2, 2012 2:33 am at 2:33 am #847492brotherofursParticipanthaha i just learned #18 in history..
and number 16 is the best!
February 2, 2012 2:48 am at 2:48 am #847493yentingyentaParticipantit keeps going and going and going – energizer battery
can you hear me now? – verizon
February 2, 2012 2:56 am at 2:56 am #847494OneOfManyParticipant14. You Either Love It Or Hate It – Marmite (1996)
lol
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