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Interview with Matthew Yanxuan: How to practice "1% green change" and sit on the sustainable table? The red roselle flowers basking in the bright sun, the golden plums produced by the Qingming rain, the blue-purple mulberries, and the golden-green kiwifruit... the glass jars on the display cabinets contain the true colors of Taiwan's local customs and the flavor of hand-planted ten-year-old plants. In the experience area of "Matthew's Careful Selection" Kaohsiung cultural store, the service staff scooped yogurt, fruit puree and baked oatmeal into the dishes, accompanied by lemonade, and placed them on the wooden tray in order. Lightly processed mango and cranberry pulp, mixed with slightly sour original yogurt, tastes fresh and sweet; a glass of boiled water for rinsing the aftertaste of the mouth, mixed with organic lime lemon in Nantou water, moistens the teeth and cheeks, Leaves a full and solid fragrance in the mouth. This simple tasting ceremony is also a small and beautiful perpetual table experience. Increase by 1% Youth Farmer Partners Concentrating on doing one thing well over the years is the essence of a worker. Matthew Yan chose the pun of "planting people" to refer to organic farmers who have long-term cooperation. CEO Wang Shihuang told us, "The original intention of Matthew Yanxuan was to cooperate with organic transplants from all over Taiwan so that they can have long-term and stable income." Wang Shihuang talked about the more than 20 planters he is currently cooperating with, full of admiration. For example, Xu Hongwen from a three-generation farming family in Meiling, Tainan. When he was a child, the plum garden run by his family was sprinkled with pesticides, which always made him allergic and uncomfortable. Therefore, after he took over part of the plum garden, The natural farming method is adopted without the use of pesticides and herbicides, but the appearance of the grown plums is not good, and the yield has dropped sharply, which not only affects the income, but also cannot be forgiven by my father. A few years later, Xu Hongwen found sporadic fireflies in the field. He was surprised and delighted. In order to restore the habitat, he turned off the lights at night and cycled around the mountains, looking for traces of fireflies, and begged the farmers in the neighboring fields to give up medicine. Actions prove sincerity, silently help weeding. Later, he studied the method of organic planting, and finally produced excellent quality plums, and realized the ideal of the place of origin as the habitat. Every spring and summer, the hills of Meiling are always glowing with fluorescent lights. This is also the annual ecological event "Tainan Meiling The starting point of Firefly Season. "There is a fool who insists on organic planting and changes to make the environment better. We are very happy to support such a farmer. Through the power of a brand and the support of so many consumers, he can have a stable income and live a better life. , forming a virtuous circle.” The organic spring plums soaked in "golden plum pulp" and the return of fireflies all over the mountain all originated from a farmer who made a 1% change more than 20 years ago with a sense of stupidity. These people who choose goodness, are stubborn, and are full of ideal personalities have given Wang Shihuang a lot of inspiration, and they are also the objects of his support. Matthew Yanxuan put forward "1% green change" as the goal of sustainable development of the brand, and one of the specific actions is to add 1% of young farmers' partners. "Taiwan's agriculture is facing an aging problem. Supporting young farmers is also supporting Taiwan's future agriculture." For example, Matthew carefully selected the latest kiwifruit pulp, which was made from kiwifruit grown by Qingnong Tu Xufan on the hills of Jianshi Township. "If young friends are willing to return to their hometowns to work in agriculture, or find a piece of land to grow organic crops, then they are the ones we care about and support." 1% of customers go to the sustainable table Matthew Yanxuan is committed to promoting the "sustainable table", not only making products with organic, seasonal, and local ingredients, but also planning production experience activities. "In the past, we bought fruits from farmers and processed them into pulp. Next It will also take consumers directly to the place of production to experience it.” Matthew Yanxuan launched the "Yunlin Passion Orchard Origin Adoption Action" for the first time in 2021, allowing the public to adopt fruit seedlings and participate in the harvesting on the spot. It also allows consumers to have different choices besides buying fruits in supermarkets. Although the passion fruit harvesting experience was canceled due to the flood, the concept behind the adoption mechanism still won the support and approval of customers. "Affected by abnormal weather and pests, farmers often face the pressure of unstable income. Therefore, in addition to regularly subscribing for agricultural products, we also play the role of a bridge and initiate adoption actions so that farmers can increase their income and consumers can also Buying fresh fruits directly and getting to know farmers is what we want to do for a long time.” In order to attract consumers to visit the production area, Wang Shihuang also joined hands with Giant Travel Agency and Qingnong joint brand "Qingchu Yilan" to organize electric bicycle tours. Riding at the forefront, he took the people to visit the production area of Yilan, listen to the story of planting people, and through the arrangement of the food designer, enjoy the local delicious food. In the future, "Matthew Leads the Way" will become a travel method that combines sustainable dining table and food agriculture education, and learn about Taiwan's terroir in a slow and low-carbon way. Improve circular economy by 1%, reduce electricity consumption by 1% Matthew Yanxuan is a sustainable food brand. The core value of the company is closely related to environmental issues. Therefore, it is imperative to stand on the front line of environmental sustainability. It not only manufactures healthy and delicious yogurt, but also uses the power of the company to carry out green initiatives. In 2022, it will be more Respond to the "1% Energy Activist" launched by Lianqi Technology, and jointly spread energy issues. Wang Shihuang took the product empty bottle recycling program as an example. Matthew Yanxuan’s average annual empty bottle recycling rate is as high as 40%, and he set a new goal, hoping to increase the empty bottle recycling rate by 1%. Collaborate so glass jars can be recycled. "We found that customers are very willing to cooperate with recycling, indicating that people in the country have a high awareness of the environment, but they need to be led by environmental groups, organizations and policies. The same is true when it comes to energy issues. Taking electricity for people's livelihood as an example, saving electricity requires everyone's efforts. If Each person can reduce electricity consumption by 1%, and the accumulation is very considerable.” Wang Shihuang further said that the company is working towards the goal of net zero carbon emissions and carbon neutrality, and the production methods and employees’ mobile footprints will also be more environmentally friendly. , "If every company has environmental awareness, every 1% of green changes will accumulate little by little, and it will form a great force." Wang Shihuang has traveled through organic orchards around the world for many years, and he knows that every good change will continue to circulate between people, society and the land. When he described those scenes, it seemed that his heart was there, "When you step on the organic land, you will know , the soil is soft, the biodiversity is diverse, and the air is different.” The gentleness that the land gives back, I believe, will eventually return to us.
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