May this be the last video you ever forward!

We�ve all been there. The picture or video is just too good to not share. So, we send it. We may even ask the recipient to promise us they won�t share it with anyone else.

But, who are we fooling? In minutes the whole world will see it.

Who did you hurt? How can you possibly know? You can�t control it now. All from one tap on your phone, and all for a 30 second laugh at someone�s expense.

What did you destroy? A marriage? A parent? A sibling? A family? A reputation? A business? A neshoma?

Was it worth it? What if it was you?

But remember, Friends Don�t Forward.

So, be a friend, and stop forwarding.

This music video explores the dangers and results of forwarding in a fresh, enlightening and entertaining way. So, please forward this with a friend, and may this be the last video you ever forward.

Go to https://friendsdontforward.org�to learn more and sign up for the challenge!

Produced by fwd|NYC

Composed and Arranged by Shmuli Rosenberg

Recorded and Mixed at fwd|NYC

Filmed and Directed by Menachem Weinstein, Munch Media