I got curious and went on the Rolex website and checked for authorized dealers in New York. The Rolex authorized dealers close to the frum neighborhoods (NYC, Long Island) are not familiar or frum sounding names.
For instance, the only authorized dealer in Brooklyn is a store, whose other location is open on Shabbos. So who are we blaming?
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In response to the mention of Boro Park chandeliers:
One of my relatives living in BP has one of the grandest looking chandeliers, which was bought on Ebay for $200. Big deal.