I think that for many girls, the bloom and appeal have worn off the rose of fully/indefinitely financially supporting their husbands while running a household, having baby after baby (that they cannot afford, because there is only one salary coming in from an already overburdened wife), and basically having a marriage in which one member is not fully participating.
When girls ask for “normal” at least in my experience, they are often saying they want a guy who is ehrliche frum, knows how to learn and makes time to do so, but also recognizes that a marriage takes two people to make it work, and the responsibility has to be borne by both. They want a guy who will be able to have a normal and pleasant conversation with them and with their friends and families, who has a sense of humor, pleasant personality, grooms himself hygienically (VERY VERY IMPORTANT, and one would think this is a given, but for so many guys, it isn’t), and is THERE for his wife, when she needs him, and sometimes, even when she doesn’t, simply because they are married and need to build their relationship together.