@DaasYochid Pictures of Rav Schneerson ZT”L were very common even before his death. I distinctly recall multiple billboards in NYC with his face on it, ubiquitous pamphlets and fliers advertising the “1-800-4MOSHIACH” hotline, and just his face on every conceivable surface.
@chabadshlucha You do realize that the entire concept of “Nasi HaDor” is exclusive to Lubavitch? Whether or not it’s apikorsus isn’t really up for debate if the facts are that it’s a concept that literally no one else believes in. Sure it’s brought down in the Tanya, but the description is so vague and fraught with kabbaladicke meanings, it’s pretty much impossible to nail down what exactly it means. The only explanation is from some random shmuz by Rav Schneerson ZT”L which, as I’ve explained in another thread, can’t really be taken as anything more than an interesting tidbit.