SH: “Shluchim aren’t out there to “convert people to Chabad” they’re there to influence people to increase in their Torah and Mitzvos. Hafotzas HaMayonois doesn’t mean making people Lubavitch, it means spreading the teachings of Chassidus to the general public, and that is not limited to Chassidus Chabad, other Chassidus also perfectly fits the bill, whether it be Noam Elimelech, Kedushas Levi or Sfas Emas, doesn’t make a difference.”
Wow! That is really nice, and I hope you mean it. The problem, however, is that that is not the general haskafah of many/most Lubavicher chassidim who see it as their duty to preach to frum people that Chabad chassidus and their way of life is the best.
I believe that most of the non-lubavichers on the list are in total agreement with my above understanding.