Reply To: The world is in a state of Geula- and don’t misunderstand us!

Shluchim post 2:

Now, the reason why shluchim are so successful in mekareving others is not because they are such great PR people that they manage to package Yiddishkeit better than non Torah movements. In fact the early shluchim in some cases didn’t even know the language, much less culture, of the countries they arrived to.

The simple reason why the Rebbe was able to make an incredible transformation, and today, Chabad in many cases speaks to the media in behalf of the local Jews instead of non Torah movements, and Reform temples are closing down as Chabad expands in the same neighborhoods etc which is really crazy if you think about it, is purely because Yiddishkeit resonates. Doing a mitzvah resonates with the Neshama. That’s what brings them. Not the fancy thrills. They have more of that at their not frum jcc.

But no shliach tries to mekarev people by forcing them, (telling them they’ll go to gehennom etc.) They just provide the opportunities to connect to Hashem through doing Torah and mitzvos with joy, and it resonates deep within.

Same with the shluchim (not necessarily called by that title, in fact in many cases their institutions are not even called Chabad or lubavitch because theyre not pushing becoming Chabad, they’re their to teach chassidus) who go to frum areas.

There’s no force (if not you won’t be ready for moshiach etc) used to get people to learn Chassidus. They simply offer the opportunity, and the neshama of Torah resonates within the neshama of the yid.