Halevi, it depends on which morals. We have no reason to portray to the world that we are tolerant of toevah, that we believe in inclusion diversity and equity, or that we believe people can change genders on a whim. We also need not avoid behavior that xan be seen as antagonistic to the climate change movement – there’s nothing wrong with having a gas guzzling SUV if one has it for practical purposes, etc…
Chillul Hashem/kiddush Hashem is regarding Torah’s values, not self imposed made up malarkey.