Dear Yserbius,
I was never anointed with the right to say who is relevant or not. But either way, it sheds light on Chabad. And it continues to every single group. It’s an instinct to ascribe divinity to anything we can’t fully ascertain. Without controlling it, it leads to strange mental dogmas.
Chabad, Meron, and Umann, are not controlled much. But the same thinking goes on in Bnei Brak, Lakewood, and Yerushalayim. It stays beneath the surface, because these are more restrained places. People are more hesitant to be seen as not normal, than to assume that the abnormal is natural. But in agitated moments it becomes recognizable, that large parts of every group struggles with the separation between sainted humans and the divine.
Who is to say that they are heretics?