Cs, why does it matter so much to chabad the way that they’re seen? Not as yidden, but specifically that people should appreciate and think favorably of their specific group and their specific rebbe.
Why is the phrase “kiddush chabad” a thing?
Why is it that all other sects care only about chillul/kidush Hashem, and how the world views Torah jewry, irrespective of if they’re litvishe, satmar, sefardi, or anything else? Is the image of chabad and its leader more important than the image of any other entity which subscribes to Torah Judaism?