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Indeed, מי כעמך ישראל.
MI K’AMCHA YISROEL: Boro Park Business Owner Shares Store With Competition Following Fire
It’s a great and wonderful story, no doubt about it.
But I wonder whether the publicity and PR that is being generated about it is proper.
Sounds more than fishy.
I don’t know whether it’s proper to publicize one’s Mitzvos.