MI K’AMCHA YISROEL: Boro Park Business Owner Shares Store With Competitor Following Fire

(L-R) Shea Langsam, owner of Fish to Dish; Assembly Member Simcha Eichenstein, presenting citation; Yossi Heimen, owner of Yossi’s Fish Market Photo credit: Benjamin Kanter

On Sunday, February 3, Assembly Member Simcha Eichenstein presented an official citation to Mr. Shea Langsam, owner of Fish to Dish, to commend him for his kindness in welcoming a competitor, Yossi’s Fish Market, into his store following a fire that destroyed the building that housed Yossi’s Fish Market.

Following a destructive fire on Jan. 12, Yossi Heiman, owner of Yossi’s Fish Market locates at 13th Avenue and 54th Street in Borough Park, Brooklyn, was left without a location from which to operate his business. That night, Eichenstein coordinated short-term housing for the residents of the apartments above the store. At the same time, Shea Langsam, owner of Fish to Dish, immediately reached out to Mr. Heiman to generously offer that he operate his business from a section of Langsam’s store, Fish to Dish, located just a few blocks away at 1280 43rd Street, in Borough Park, Brooklyn.

“While we are a community that is known for its chesed (kindness), the act of offering a direct competitor into your own storefront truly goes above and beyond,” said Assembly Member Simcha Eichenstein. “Fish to Dish is setting a new bar for what it means to be a neighbor and business owner in our community.”

“I want to express my deep appreciation and heartfelt thanks to Shea Langsam from Fish to Dish for what he’s done,” said Yossi Heimen, owner of Yossi’s Fish Market. “As soon as Shabbos was over, Mr. Langsam reached out to me to offer use of his store so that I could continue serving my customers. I also want to thank Assemblyman Simcha Eichenstein for the work he’s done in helping his constituents affected by the fire.”

“As soon as I heard after Shabbos that Mr. Heiman had a fire, I immediately called him and offered to help,” said Shea Langsam, owner of Fish to Dish. “When he said that he needs a facility to process and deliver orders for his customers, I said, ‘Why not join me in my store?’ As fellow community members we all try to help each other as much as we can.”

Citation Transcript:

New York State Assembly

Citation is presented to Shea Langsam Fish to Dish in recognition of your kindness for opening your doors to a neighboring merchant, Yossi’s Fish Market, after a fire destroyed their location on January 12, 2019. This act of welcoming a competitor into your workplace goes beyond what is expected of a business person. This exemplifies what we should all strive to be like as New Yorkers.

It is with great pride, as a Member of the Assembly from the 48th District, that I call attention to your kindness and thank you on behalf of the entire community.

Simcha Eichenstein
Member of Assembly

(YWN World Headquarters – NYC)


  1. Amazing kiddush Hashem

    There’s enough money to share with everyone else. When more stores of the same kind open up your not losing any business. Hashem already decided on Rosh Hashanah how much each person will make in parnassah this year and nobody can steal even 1 penny of business from you.

    Only special gift given only to human beings is the gift of free will. You can make 50k honestly or make 60k dishonestly and get 10k of damage to your house or car etc… THAT IS YOUR CHOICE of free will.

    HONESTY is the best policy. Make it your top priority in life and remove yourself from this dishonest and corrupt generation we are now living in

  2. This is how to look at business “rivals” – all an illusion, as one’s parnosa is set from Rosh HaShana, and business is fulfilling the mitzvos in whatever situation Hashem puts one in.

  3. Fish to Dish is my fish store. All the workers are very nice, which reflects on the owner, Shea Langsam.
    I feel great pride in what he has done, and are not surprised. He is always warm and friendly and kind.
    Hatzlacha Rabba .

  4. Sounds like what Mr Stillerman who had a grocery in Crown Heights did. Here’s the story, as related by his son:

    Then, one day – it was in 1953 or 1954, as I recall – a Lubavitcher named Yankel Lipsker came to my father and said he wanted to open another grocery store in the neighborhood, just one block away from ours. My father said to him, “There isn’t enough business for one family, how can there be for two? Besides this, the wholesale distributors of kosher products won’t deliver to you, since they are already delivering to me.”

    But Lipsker pleaded, “I need to make a living.” So my father said, “Let’s go to the Rebbe; whatever he says, I will do.”

    They went to the Rebbe, who heard both my father’s and Lipsker’s arguments. And then he said, “Under ordinary circumstances, Mr. Stilerman is correct. The two of you can’t both make it. But I assure you that the Almighty will provide a livelihood for both of you.”

    My father heard the Rebbe and, because he totally trusted the Rebbe, he said okay. Not only did he allow Lipsker to open a competing grocery store, but he loaned him the money to do so!

    Even more, my father actively helped him to succeed. If Lipsker ran out of a product, my father would send it over from his own inventory. I remember it well, as I was the one who would deliver the items to Lipsker. It seemed to me that this was a ridiculous arrangement and yet, somehow, they both made a living, as the Rebbe promised they would.