Why did it fail?
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- This topic has 20 replies, 14 voices, and was last updated 8 years, 3 months ago by DaMoshe.
February 25, 2015 9:43 pm at 9:43 pm #614969
Why did almost all the kosher subway franchises across the country fail?February 25, 2015 10:45 pm at 10:45 pm #1061710Torah613TorahParticipant
Because not enough people care about keeping kosher to support them?February 25, 2015 11:03 pm at 11:03 pm #1061711ubiquitinParticipant
Ive often wondered about this. My theory is that the Jewish market isnt big enough for a small niche establishment. Subways is limited to subs (obviously) they also have a “healthy” flair thus no cole slaw no french fries etc, their simply isnt a big enough market for this. There are very few truly niche kosher restaurants consider: Chinese stores arent truly “chinese” they usually carry sushi for example.
Just a theory.February 25, 2015 11:23 pm at 11:23 pm #1061712
ubiquitin did the kosher subways ever offer the $5 foot long deal?February 25, 2015 11:40 pm at 11:40 pm #1061713☕ DaasYochid ☕Participant
Too many Yidden thought all Subways were kosher, so they just went to the cheaper ones.February 26, 2015 1:14 am at 1:14 am #1061714JosephParticipant
DY, I assume (hope?) you’re kidding.
As to the question at hand, frum people aren’t fans on national restaurant chains. They are used to, and got to like, local frum-owned restaurants. Especially for meat restaurants where the reliability of the kashrus is a greater concern to the frum public. There is a perception, perhaps accurate, that kashrus can be relied upon with greater confidence when the owner is frum and doesn’t have to comply with a national chain’s internally supplied menu food products that aren’t exclusively kosher. (Even if certain menu items are, obviously, omitted by the kosher franchises.)February 26, 2015 1:34 am at 1:34 am #1061715oomisParticipant
I tried them once in my neighborhood. The food was not that amazing and was vastly overpriced. Kosher food is by its nature, more pricey than treif food. And, there are plenty of eateries that are really good, which offer similar food at better prices.February 26, 2015 1:48 am at 1:48 am #1061716
They have done research into this and found several answers.
The food was not good quality and kind of Chinzy. The franchises were not able to give the specials like the $5 footlongs so the non-kosher customers would go in and get upset that the prices were too high and were confused why they could not order cheese on their roast beef sandwiches . The franchiese were forced to pay for ad campaigns that they could not participate in and get benefit for so they lost money on that.
Subways did alot better (and still survive) in places where there were less kosher options and did not get non-kosher customers (Like in JCC’s) in places like ClevelandFebruary 26, 2015 3:35 am at 3:35 am #1061717akupermaParticipant
1. Why pay for a fancy goyish name when there are other restaurants that are just as good with familiar food, and cheaper. Remember you have to pay a franchise fee to be a “Subway”.
2. Its cusine is in many ways inherently treff – so the owner is paying extra for something he can’t really market. Remember most of the cuisine in a real “Subway” involves pork or mixing cheese and meat.February 26, 2015 5:25 am at 5:25 am #1061718
zahavasdad “The franchises were not able to give the specials like the $5 footlongs so the non-kosher customers would go in and get upset that the prices were too high.”
Why couldn’t the kosher subway franchises offer the $5 footlong special, they would have made up the lose of money by the number of $5 footlongs they would have sold.February 26, 2015 5:34 am at 5:34 am #1061719ichveisnishtMember
I actually had a craving for a subway sandwich last night, but unfortunately the franchise no longer exists. We need a young, energetic entrepreneur to revive the chain so I can have my footlong. And lose weight!February 26, 2015 6:34 am at 6:34 am #1061720
ichveisnisht “I actually had a craving for a subway sandwich last night, but unfortunately the franchise no longer exists. We need a young, energetic entrepreneur to revive the chain so I can have my footlong. And lose weight!”
I agree with u 100%.February 26, 2015 10:10 am at 10:10 am #1061721BarryLS1Participant
We had a Kosher Subway near us a while back and it just wasn’t that good and it wasn’t worth the price.February 26, 2015 3:47 pm at 3:47 pm #1061722
The kosher ingridents costed more so they could not offer the $5 footlongs, they would have lost moneyFebruary 26, 2015 3:54 pm at 3:54 pm #1061723
Subway headquarters while initially open to the idea of Kosher franchises did not help the frnachisee’s in their concerns (Like still making them pay for the $5 footlong advertisements even though they could not offer it)
<en> 1. Why pay for a fancy goyish name when there are other restaurants that are just as good with familiar food, and cheaper. Remember you have to pay a franchise fee to be a “Subway”.
Perhaps in the more Charedi communties this was a negative, but in the more modern ones it wasnt. They may have wanted a “treif” atmosphere and familiar food to them was more american style than hemish styleFebruary 26, 2015 5:18 pm at 5:18 pm #1061724popa_bar_abbaParticipant
Because the gimmick was good enough to get you in the door once.
Then you were like: that’s an expensive deli sandwich, and kind of cheap on the deli, and not the best deli either, and I’ll go to shnitzy now.February 26, 2015 8:08 pm at 8:08 pm #1061725blubluhParticipant
Having grown up in NYC in the 60s/70s, I could never seem to associate the term “subway” with food in a positive way. 🙁
I don’t even understand how the non-kosher Subway places in NYC stay in business, let alone a kosher place!February 27, 2015 6:54 am at 6:54 am #1061726
zahavasdad “The kosher ingridents costed more so they could not offer the $5 footlongs, they would have lost money”
U must not have read my last post correctly that I acknowledged that the ingredients in a kosher $5 footlong cost a lot more then the ingredients of a treif $5 footlong would cost but they would have made up the money they lost by the shear volume of frum people buying the $5 footlong, think about it for a second, how many frum people would run after the $5 footlong because no other kosher deli can offer u such a great deal, $5 for a footlong kosher deli sandwich.February 27, 2015 7:14 am at 7:14 am #1061727👑RebYidd23Participant
If the ingredients and labor cost more than $5, the more people buy it, the more money they lose.February 27, 2015 7:59 am at 7:59 am #1061728
RebYidd23 “If the ingredients and labor cost more than $5, the more people buy it, the more money they lose.”
Not if all their labor comes from illegal immigrants…February 27, 2015 12:47 pm at 12:47 pm #1061729DaMosheParticipant
GolemGorilla, the CEO of the company I used to work for liked to say, “If you’re buying watermelons for 2 dollars and selling it for 1 dollar, the answer is NOT buy a bigger cart!”
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