The owner of the New England Patriots accepted Israel’s prestigious Genesis Prize, known as the “Jewish Nobel,” at a lavish ceremony on Thursday, where he pledged $20 million to establish a foundation dedicated to combating anti-Semitism and the Palestinian-led boycott movement against Israel.

He was awarded the 2019 Genesis Prize in recognition of his philanthropy and commitment to combatting anti-Semitism. Organizers said his foundation would continue to address anti-Semitism, along with the Palestinian-led movement to boycott, divest from, and place sanctions on Israel, known as BDS, and “other efforts to delegitimize Israel.”

The $1 million award is granted each year to a person recognized as an inspiration to the next generation of Jews through professional achievement and commitment to Jewish values.

Israeli Prime Minister Benjamin Netanyahu welcomed Kraft’s “stand against anti-Semitism and efforts by our enemies to undermine the State of Israel” on Thursday, saying, “Israel does not have a more loyal friend than Robert Kraft.”

Kraft told the crowd he was “humbled and blessed” as he accepted his prize, and mentioned the 27 missions he had led to Israel over the years in his keynote speech at the ceremony hosted by comic Martin Short.

Dozens of VIPs showed up to the invitation-only event, including 15 active and former Patriot players who accompanied Kraft to Israel, as well as leaders of Jewish organizations, top business and political figures and the prime minister.

Kraft and his delegation were hosted beforehand at the prime minister’s office, where they presented Netanyahu a signed Patriots helmet and posed for a joint picture along with the Vince Lombardi Trophy they won at this year’s Super Bowl. Netanyahu thanked Kraft for his friendship, his longtime support and for boosting American football in Israel, where it has resonated with native-born Israelis who have taken a liking to the army-like strategy, camaraderie and collisions of the gridiron.

“Everything you need in your game, Israel needs in its game,” Netanyahu told the players. “You need strategy and courage and ingenuity, we have that too.”

Kraft is the sixth winner of the prestigious prize, following former New York City Mayor Michael Bloomberg, actor Michael Douglas, violinist Itzhak Perlman and sculptor Anish Kapoor. Last year’s winner, Natalie Portman, snubbed the event because she did not want to appear to be endorsing Netanyahu. The saga was troubling for the foundation, which says it works hard to prevent its philanthropy from being politicized.

Kraft is the founder, chairman and CEO of the Kraft Group, the holding company of a diversified portfolio of businesses, which includes one of the largest privately-owned paper and packaging conglomerates in the world. He is best known, however, as owner of the six-time Super Bowl champion Patriots, one of the most successful franchises in American sports.

Kraft, who grew up in an observant Jewish home, is a well-known philanthropist in Israel, with deep connections to politicians across the political spectrum — including to Netanyahu, whom he’s known for decades. Though a Democrat, he is also friendly with President Donald Trump.

Kraft is also the driving force behind the growth of American football in Israel in recent years. He’s sponsored the sport since it was launched in 1999, and there are now more than 2,000 active players on more than 80 teams playing at various levels.

In 2017, he dedicated the Kraft Sports Complex in Jerusalem, which includes Israel’s first full-sized football field. At the time, he brought a group of professional football Hall of Fame players with him, including well-known stars of the game Joe Montana, Jim Brown, Roger Staubach and Mike Singletary.

Tom Brady and other Patriots stars have also visited over the years. His current delegation includes kicker Stephen Gostkowski and former greats Drew Bledsoe, Ty Law, Vince Wilfork, Kevin Faulk and Andre Tippett.

Reigning Super Bowl MVP Julian Edelman is also in Israel for the event honoring Kraft.

The Genesis Prize was inaugurated in 2014 and is run in partnership between the Israeli prime minister’s office, the private Genesis Prize Foundation and the chairman’s office of the Jewish Agency, a nonprofit group with close ties to the Israeli government. It is funded by a $100 million endowment established by the foundation.

U.S. Supreme Court Justice Ruth Bader Ginsburg has been granted the foundation’s only lifetime achievement award.

(AP)