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Passover and Sukkos have become the major times for businesses and non-profits to advertise in Jewish publications. These times during the year, Jewish publications are filled with hundreds of ads and over 1000 pages of print. We see gatefolds, inserts, double page spreads and of course your standard size ads, but does it pay to spend so much money? The first 30 pages of most publications are all advertising with very little content. Are your ads getting lost or buried?

The average full page ad in three of the major Jewish publications is around $6000. That $6,000 ad will be seen by roughly 30,000-40,000 households. For the typical Jewish business looking to produce sales, or a nonprofit looking for donations, advertising in these magazines might seem enticing to compete with the “big boys”, but it is not the best way to spend your money. Have you considered digital advertising? At Brand-Right Marketing Group, we have built an amazing digital marketing team that has produced remarkable results for our e-commerce clients.

Digital media is very different than print advertising. It is not about producing a beautiful ad and hoping people see it and walk through your doors. It is targeted advertising. The message can reach anyone in any area, delivering advertising that is very hyper focused. For example, you can target a religious Jew living in the Tri-State area that just bought a new cell phone, or a truck owner in Texas that just bought a new pair of jeans. In addition, the effect is immediate; someone clicks and comes right to your website where the purchase can be immediately executed. An ad in a publication cannot deliver someone instantly walking into your store.

Let’s look, for example, at a client of ours that ran a campaign over this past Passover. They spent roughly the same $6000 they would have spent in print, but put into digital advertising. They ran ads on Google, Facebook, Instagram specifically targeting the Jewish community. This campaign reached 250,000 unique people delivering 835,000 impressions. This produced 18,500 visits to their website in a 10 day span! An average ecommerce conversion rate is around 1%, meaning 185 people purchased on their website in 10 days. If their average sale is $100, that’s $18,500 in sales — more than triple their initial $6000 investment. Obviously, if you are selling toys, paper goods or cheaper products, the conversion rate is between 3-5% and more expensive items like jewelry or silver is ½ %.

The beauty of digital marketing doesn’t stop there. Every person that comes to your site is now tagged by Facebook or Google and stored for future usage! If you run a summer sale campaign, you can retarget all those people who visited your site within the past 6 months at an incredibly low conversion rate. In addition, you can also offer discounts to sign up for your email list and capture their information to target at a later time for free.

The next time you are ready – reconsider your advertising approach and look towards the future where so many companies have been investing online. This is not limited to e-commerce, but non-for- profits have thrived with proper digital marketing plans.

Brand-Right Marketing wants to help grow your business. If you don’t have a website, but have been considering expanding online, we can help create a beautiful website, at a very reasonable rate, that is strategically designed to capture your target customer.

Give us a call today to discuss your digital marketing needs.

732-372- 0404 or [email protected]

Wishing you a Happy and Prosperous Summer!

Shimon Weinberg is the Vice President of Marketing and Development for Brand-Right Marketing. Shimon has over 10 years experience working in the Jewish market in advertising and sales. He has worked with companies like Kedem, Gefen, Hazorfim Silver, Hostess International and Paskesz just to name a few. He is available for marketing and consulting and can be reached via email [email protected]