Could a responsible parent actually forget their child in an overheated car?
Just mentioning it turns stomachs.

The answer is: absolutely, and preventing it from happening is the mission of Angel, an intelligent and affordable car seat sensor recently launched by Sharkk.

Sharkk, a startup well known for bringing innovative and disruptive products to market, has just launched their latest product, Angel. The patent-pending, thin cushion sensor fits snugly under the fabric of more than 200 tested car seat models. It works silently in the background and alerts caregivers on a phone app if a child is left in a car seat after the driver leaves. Angel is easy to set up and requires no maintenance.

�The idea is to be an integrated alert system that carmakers can begin to implement on their own,� says Isaac Rubinstein, Chief Technology Officer for Sharkk, the New Jersey-based company that is bringing Angel to market. Rubinstein is the grandfather of two and a holder of multiple engineering patents.

Based on the excited reception in test markets, Rubinstein expects carmakers to make alert technology standard in future models. Still, he expects it to take a little time. �Customer demand is just gaining the needed momentum,� he says, a phenomenon that will give hope to child safety advocates.

�How do we stop this tragedy? The first step is to accept that human memory is faulty and that loving and attentive parents can unintentionally leave their children in cars,� says neuroscientist Dr. David Diamond. Many parents and caregivers are just coming to understand that fateful memory lapse, not negligence, is the overwhelming cause of such tragedies.

�We all like to believe that we are in control,� says Dov Brafman, CEO of Sharkk. �But the fact is, our brains don�t always do what our hearts wish they did.�

Recognizing the critical need for this knowledge, Angel has made awareness a core part of its mission. The product�s website (AngelSafety.org) invites parents to consider whether they could ever forget their child in a hot car. Visitors are then shown a basic visual of how our brains function, and invited to purchase the sensor for $49.99.

Sharkk’s Creative Director Meir Shemtov sees Angel as a natural focus for a team well-known for creating and bringing innovative and solution-driven products to market. �We�re less about glamorous reviews than groundbreaking results. It took us years to get here. This is a product that saves precious lives and we�re so grateful for the experience and expertise on our team that allows us to create this solution. Leaving a sleeping child in a car can happen to anyone, and it can be stopped by everyone.�

For a limited time only, Angel is currently taking pre-orders through their site, AngelSafety.org, at an early bird discounted price.

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