Volunteers took off �in a helicopter from Orange County in their continued search for missing Pomona man Peretz Sontag.

Peretz Sontag was last seen on a Friday afternoon driving a black Kia Optima with NY license Plates FZD-8413.

Sontag, is well known in the Monsey community for a kind heart and years of active service in charitable causes, said several of those praying for him at Temple Ahavas Yitzchok on Forshay Road.

�I know it�s a cliche, but to know him, really is to love him,� Chaim Saperstein, 37, said in an article posted on the�JournalNews website.

The Sontag family have announced a $30,000 reward to anyone who locates the missing father.

�Don�t just sigh and keep going about your day.�You and your contacts will make a difference! Act now!� said Michael Greenfield to YWN who is actively participating in the search efforts.

Please continue davening for�Peretz Yehuda ben Miril.

(Noach B. Rosen � YWN)