Eli Rozenberg Raises Bid To El Al From $75 To $101 Million

Photo: Vita Da Spotter (El Al Twitter)

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Eli Rozenberg, one of three investors interested in purchasing El Al but the only one so far to have received a permit to do so, has raised his bid of $75 million for a 45% stake in the airline to $101 million, Globes reported on Monday.

Rozenberg sent a letter to Finance Ministry Director-General Keren Terner-Eyal and head of the ministry’s budget department Shaul Meridor stating that he is willing to purchase shares of $101 million in El Al’s public offering on the Tel Aviv Stock Exchange, scheduled for next week on August 31.

Rozenberg’s raised bid is based on the price of NIS 0.67 that the Israeli government is willing to pay for any shares that are not purchased at the offering.

Rozenberg finally met with El Al’s Board last week following a prolonged a tense exchange of letters between his lawyers and those of El Al.

Apparently, the meeting did not succeed in eliminating the tension between Rozenberg and El Al, based on what Rozenberg’s lawyer wrote to the airline on Monday: “We hope that the public offering process will be completed on the date set in a transparent and fair way and that no further difficulties will be raised against my client regarding his participation in this proceeding. We trust that immediately after the IPO process, my client will become the controlling shareholder of El Al. We are confident that the proposals and goodwill of the Israeli government, which has offered to stand beside and assist El Al, will not change with the replacement of El Al’s controlling shareholders.”

Meanwhile, two other investors have applied to the Government Companies Authority for a permit to buy a controlling stake in El Al, Meir Gurvitz and David Sapir. However, neither of them has yet received a permit.

Government Companies Authority head Yaakov Kvint informed Finance Ministry Director-General Keren Terner-Eyal last week that he will not have sufficient time to examine the credentials of the three potential investors by August 31, the deadline for the public offering, as outlined by the government’s bailout plan. However, at least so far, Terner-Eyal has refused to delay the offering.



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(YWN Israel Desk – Jerusalem)


  1. It’s not that I’m against the Rozenberg’s attempting to acquire ElAl, I just feel like it’s tacky and distasteful that someone who b’Emes wouldn’t have earned (on his own) enough money for a round-trip flight, is willing to spend more than $100 million. His father Kenny should be the one leading the negotiations, purchase, and dealings. I know, I know… you must be an Israeli citizen to buy ElAL….. but now is a great time for Kenny to make Aliyah and live the Eretz Yisroel dream (and own ElAl). Enough with the Shtusim with an inexperienced young negotiator, let Eli continue to learn in Kollel and quit with the Bittul Torah.

  2. ANON21, why am I nuts? Care to explain? Kenny is BH worth hundreds of millions of dollars, has built up a healthcare empire spanning over several states, and has thousands of employees within his organizations, and an overall innovator and skilled negotiator. Although I know little about his son, I’m aware that Eli has been in yeshiva and kollel since finishing high school, and doesn’t have the decades of exposure and experiences like his father Kenny has. Do you expect that you just walk right into the ElAl board room, drink some complimentary room-temperature bottled water, and sign some papers? It takes a seasoned and well-traveled negotiator to balance and accord an agreement—- which likely only Eli’s father has at this juncture. Please share how and why you feel differently–