During her two years as President Donald Trump’s spokesperson, Sarah Sanders used the White House briefing room to take aim at Democrats on issues such as immigration and crime. She is poised to win the Republican nomination for Arkansas governor on Tuesday after employing the same strategy.
Sanders has shattered fundraising records and blanketed her home state with ads that have focused on President Joe Biden, national media and other Trump targets rather than her opponents for the state’s top office. That approach, along with Trump’s endorsement in this conservative state, has made her the heavy favorite to win the GOP nomination for the office her father, former Gov. Mike Huckabee, held for a decade.
“As governor, I will say no to Biden and the radical left’s agenda,” Sanders says in one of her TV ads.
Sanders faces former talk radio host Doc Washburn, who is making a long-shot bid against Sanders in the primary. The front-runner in the Democratic primary for governor is Chris Jones, a nuclear engineer and ordained minister who launched his campaign last year with a video that quickly went viral and contrasted with Sanders’ rhetoric.
“I wasn’t born into politics,” Jones said in a recent TV ad. “My parents raised me to care about people.”
Jones faces educator Anthony Bland, former state Rep. Jay Martin, mental health clinic operator James “Rus” Russell and small-business owner Supha Xayprasith-Mays in Tuesday’s primary.
If none of the Democrats wins a majority of the votes, the top two will face each other in a June 21 primary runoff.
The candidates are running to succeed Republican Gov. Asa Hutchinson, who is barred from seeking reelection because of term limits and is considering a run for president in 2024. Hutchinson endorsed Sanders’ bid after her two chief rivals for the nomination, Lt. Gov. Tim Griffin and Attorney General Leslie Rutledge, dropped out to run for other offices.
Trump publicly encouraged Sanders to run for governor when she left the White House in 2019 to return to her home state.
Sanders was already well known in Arkansas politics, going back to when she appeared in ads for her father’s campaigns. She managed Sen. John Boozman’s 2010 election and worked as an adviser to Sen. Tom Cotton’s in 2014. She’s appearing in ads endorsing Boozman’s reelection bid as he tries to fend off challenges in Tuesday’s primary.
During Sanders’ nearly two-year tenure at the White House, she scaled back daily televised briefings after repeatedly sparring with reporters who aggressively questioned her. She faced questions about her credibility, particularly after special counsel Robert Mueller’s report revealed that Sanders admitted making an unfounded claim to reporters about FBI agents’ reaction to director James Comey’s firing. But she also earned reporters’ respect working behind the scenes to develop relationships with the media.
Sanders has run on a promise to phase out the state’s income tax, though she’s stopped short of giving a timeline for doing so or offering details on how she’d pay for the loss in revenue.
Before jumping into the governor’s race, Jones headed the Arkansas Regional Innovation Hub, a nonprofit that helps entrepreneurs. He has dubbed his platform “PB&J,” which he says stands for preschool, broadband and jobs.