The following is via the Guardian:

Coca-Cola has been forced to withdraw a Twitter advertising campaign after a counter-campaign by Gawker tricked it into tweeting large chunks of the introduction to Hitler�s Mein Kampf.

For the campaign, which was called �Make it Happy� and introduced in an ad spot during the Super Bowl, Coke invited people to reply to negative tweets with the hashtag �#MakeItHappy�.

The idea was that an automatic algorithm would then convert the tweets, using an encoding system called ASCII, into pictures of happy things � such as an adorable mouse, a palm tree wearing sunglasses or a chicken drumstick wearing a cowboy hat.

In a press release, Coca-Cola said its aim was to �tackle the pervasive negativity polluting social media feeds and comment threads across the internet�.

But Gawker, noticing that one response had the �14 words� white nationalist slogan re-published in the shape of a dog, had other ideas.

The media company�s editorial labs director, Adam Pash, created a Twitter bot, @MeinCoke, and set it up to tweet lines from Mein Kampf and then link to them with the #MakeItHappy tag � triggering Coca-Cola�s own Twitter bot to turn them into cutesy pictures.

The result was that for a couple of hours on Tuesday morning, Coca-Cola�s Twitter feed was broadcasting big chunks of Adolf Hitler�s text, albeit built in the form of a smiling banana or a cat playing a drum kit.

The bot made it as far as making Coke tweet the words �My father was a civil servant who fulfilled his duty very conscientiously� in the shape of a pirate ship with a face on its sails � wearing an eyepatch � before Coca-Cola�s account stopped responding.

By Wednesday, the campaign had been suspended entirely. In a statement to AdWeek, a spokesperson for Coca-Cola said: �The #MakeItHappy message is simple: the internet is what we make it, and we hoped to inspire people to make it a more positive place. It�s unfortunate that Gawker is trying to turn this campaign into something that it isn�t.�

READ MORE: THE GUARDIAN