Some time ago, Osem enjoyed a sweet victory as it went to court, resulting in compelling Heinz to relabel its internationally known ketchup to �tomato dressing�. This was because Heinz did not contain a minimum of 10% tomatoes as Israeli regulation requires for a product to referred to as �ketchup�.

However, things are changing as Health Minister Yaakov Litzman and Finance Minister Moshe Kahlon are changing the regulations and once again, Heinz will be in compliance with Israel�s definition of ketchup and it may now call itself ketchup. The new regulation is based on an international standard, which does not compel the 10% tomato minimum, applying it to Israel as well. As a result, Ynet reports Heinz will once again be selling its �ketchup� in Israel instead of having to label its bottle �tomato dressing�.

(YWN � Israel Desk, Jerusalem)