Firefighters have responded to the scene of digital billboard on fire in Times Square.

Flames stated to shoot out of the LED billboard just after 3 p.m. Saturday.

The Fire Department says no injuries have been reported and there was no damage to the building the sign is attached to.

A department spokesman says firefighters were working to turn the billboard’s power off.

TIMES SQUARE: Video shows a billboard on fire in Times Square. The FDNY has responded to the scene at 43rd Street and Broadway. pic.twitter.com/irfAhuTmia

— Eyewitness News (@ABC7NY) May 18, 2019

Times Square Billboard Fire — Firefighters are closing off on 7th Ave & W 44th St as they work to control a billboard that burst into flames. Updates and more video here: https://t.co/qlJvUE3a8u #CitizenApp #ProtectTheWorld pic.twitter.com/B0P9m2Kw5u

— Citizen NYC (@CitizenAppNYC) May 18, 2019

Billboard fire in Times Square this afternoon. (🎥: @CandaceMcCowan7) pic.twitter.com/qVQk8Qsj7o

— Ryan Field (@RyanFieldABC) May 18, 2019

https://twitter.com/sotiridi/status/1129856789363744772?s=19

My Times Square billboard is on fire so some of us have real problems. Omg @SKYYVodka our message of love! 😫 pic.twitter.com/R80vZWE0X0

— Trixie Mattel™ (@trixiemattel) May 18, 2019

(AP)