Shoppers, many of them using smartphones, spent $3.6 billion buying online from small businesses on Saturday.
Adobe Analytics, which tracks online sales, says that�s up 18% from a year earlier. Adobe reports that holiday season sales are on track to grow 14.9% from 2018. Small businesses garnered $68.2 billion in online sales from Nov. 1 to Nov. 30.
More people are shopping on their phones. Adobe said Sunday that smartphone revenue made up 41.2% of all e-commerce revenue on Saturday. That is up 22% from a year ago.
Saturday�s top-selling products included toys from Disney�s �Frozen 2,� �Madden 20� and �FIFA 20� video games, Amazon�s Fire TV and Apple AirPods.
Looking ahead to Cyber Monday, Adobe expects a record $9.4 billion in online retail sales, up 19% from last year.
(AP)