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When he lived in Lakewood, very few people knew of his secret life. When he moved to Eretz�Yisrael, even fewer knew of him. His cover was blown after he spoke at Google and was�mentioned in Globes. Then he began a weekly column on page one of the business section of�the Jerusalem Post, The Israeli�s version of the Wall Street Journal. With recent feature articles�in Hamodia�s Inyan magazine and in Mishpacha, Rabbi Issamar Ginzberg�s talents and client�roster have become much more widely known.

Having been invited to speak to a group of high level executives from nearly 40 countries at the�biannual conference of the Jewish National Fund, Rabbi Ginzberg recalls, �There were booths in�the very back of the room with simultaneous translation into four or five languages for the�many different participants. I give the JNF credit for shattering stereotypes and having a�Charedi Jew with a big black hat and beard up onstage for a group of people, many of whom�have preconceived notions about what people who dress �ultra orthodox� are like. I didn�t come�to discuss Torah, but instead lectured on �behind the curtain of social media,� and gave them a�King�s ransom of value and insights into how and why some people are making fortunes�harnessing social media while others are not. Many businesses are spinning their wheels with�social media. The owners are frustrated and unable to see how all their tweeting and liking is�helping their bottom line�I think I helped explain why that happens.�

�There�s an expression I really like which sums it up; �Social media is only free if time has no�value.� The Internet has given us so many free opportunities to advertise that many business�people have become averse to spending money to market themselves. They presume that�because on social media it is free to promote yourself.� However, if you must spend 50 or 100�hours on your free social media platform to get a client out of it, is it really free? Have you�calculated a real value for all that time you spent getting that client? You might be unpleasantly�surprised at the answer. Even if you are paying yourself minimum wage, the new client would�suddenly be one on which you have lost, not made, money on��

Rabbi Ginzberg has been interviewed for the New York Times, the Washington post,�Nasdaq.com, the Wall Street Journal, Consumer�s Digest, Prevention Magazine, Costco�Connection, CBS, Fox Business, National Geographic, ABC, AllBusiness, and many other�prestigious media outlets. He has a client roster ranging from New York Times bestselling�authors, doctors and attorneys, to small business owners from France, Australia, Israel, Japan,�Egypt, the Caribbean, The United Kingdom, Canada, Dubai, and across the United States. Rabbi�Ginzberg is certainly trailblazing an interesting path, supporting his family while making a�Kiddush Hashem.

�I�ve had experiences where I was mistaken for a tzedaka collector instead of keynote speaker,��Rabbi Ginzberg said. �And while I certainly throw in a good story from the Chofetz chaim or the�Ben Ish Chai when it�s relevant and proves a good business point, it�s refreshing to the secular�world when a Chassid can have a discussion with them which focuses on making money and�helping them grow their business than yet another discussion about religion. I�m not here trying�to make them frum, but rather to help them and let them see along the way that there is�intelligence and friendly personality under the mass of black hats they fear so much because of�media stereotypes��

Having come to the USA for several days, Rabbi Issamar Ginzberg is coming to Lakewood on�Monday, August 31st as the featured speaker at Evening With The Pros. The event will take�place from 7:30 pm though 11:30 pm at Estreia.

Rabbi Ginzburg will also be joined by Shmuli Rosenberg of fwd/NYC Marketing. Shmuli is an�award winning music and film producer as well as a leading marketing authority. His work has�been aired on 770WABC, CBS, Fox, NBC, Nickelodeon, The Cartoon Network, and more. In less�than two years, fwd/NYC has quickly become one of the most sough after boutique marketing�firms in the region. Fwd/NYC work has been used by Fortune 500 companies including Johnson�and Jonson, GM, Morgan Stanley, Publix, Whole Foods, and more. Shmuli has lectured for�marketing students and professionals across the country and will be sharing an inside view in�marketing strategies, and how to use video and new media for more effective marketing.

Also presenting is Alex Medjuck of Ads Done Right. Alex is a sought after Advertising and Social�Media Consultant helping his clients maximize their advertising dollars. Alex works with almost�every major Jewish Media outlet, including The Yeshiva World, The Lakewood Scoop, The�Lakewood Weekly, AMI, Mishpacha, Bina, Yated, Hamodia, Zman, TCM – Zev Brenner, and�more.

With hundreds of satisfied testimonials from business owners and executives around the world,�this is the very first time this seminar is being done in Lakewood, and is backed by a 100�percent satisfaction guarantee. �I don�t do these seminars to make money off them� By the�time the organizers pay for all the expenses, there isn�t much left of the $179 to make it worth�my while,� he said. �I do them because I can help the tzibbur in a highly leveraged way, many at�a time, while introducing myself to all the attendees, and their spheres of influence� Some of�my most long-term clients came from seminars or referrals from the seminars. It�s all content,�no fluff� A heavy dose of practical takeaways for how to market your product or service, how�to get people to pay you more money for what you do, how positioning works to be #1 in the�minds of your prospects for what you do, and how to use simple but highly profitable�techniques both online and in the old fashioned media to accomplish a tremendous amount�with a small budget� I�ve been able to help thousands, and here is my chance to give back to�the Lakewood community, to which I have such gratitude and good memories. I look forward to�seeing old and new friends there and helping them increase their income tremendously.�Whether a new business just starting or an exiting one that needs strategic direction, this is not�something a serious business owner or salesperson should miss!�

Another feature of this seminar is the presence of representatives of many of the frum media�publication who will be on hand to discuss your personal needs. There will be great food, and�great networking opportunities. This is an event you do not want to miss.

There is limited space available, so register now at www.eveningwiththepros.com or by calling�732.534.2623 or email [email protected].