The Pelephone Company, one is Israel�s cellular telephone providers, on Monday (26 Iyar) launched a campaign directed at Israel�s chareidi community. For every client that joins or upgrades a phone to a new package, the company commits to donating NIS 100 to one of three tzedaka organizations, Kupat Ha�Ir, Yad Eliezer of Chassdei Naomi. The client may determine which of the three chessed organizations will receive the donation.

The campaign was kicked off at a festive event hosted in the Sheraton City Tower Hotel in Ramat Gan on Monday in the presence of the city�s chief rabbi, Rabbi Yisrael Meir Lau Shlita and directors of the chessed organizations.

(Yechiel Spira � YWN Israel)