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Israel: Major supermarket chain pulls Treif off shelves


The Israeli supermarket chain AM:PM, which was recently purchased by Dor Alon Energy company (a major shareholder of Blue Square), took all of its Treifa products off the shelves on Sunday.

Customers who were looking to buy seafood products such as shrimp and calamari no longer found what they were looking for at the store’s chains.

A call to the chain’s ordering center also revealed that starting Sunday, no non-Kosher food products could be ordered.

AM:PM made this move after business moguls Matthew Bronfman and Shalom Fischer sold their share in the chain about a week ago to Dudi Weisman. Twenty-six and a half percent of Bronfman and Fischer’s stocks were sold to Dor Alon for USD 52.6 million.

Aides close to Bronfman estimated that Bronfman and Fischer decided to sell their shares in AM:PM, which opens on Saturday’s, following the deal in which the chain was purchased by Alon Group.

Following the acquisition, there were those who spoke out against Weisman for purchasing a chain which operates on Saturdays. It appeared that Dor Alon made the decision to discontinue sales of non-Kosher products in AM:PM for fear of hurting Blue Square sales.

The question remained whether Wiesman would close the doors on AM:PM stores on Saturdays, obtain a Kosher certificate, and turn the supermarket chain into an indistinguishable and inseparable part of Blue Square.

The Alon Group purchased AM:PM a little over two months ago for NIS 143 million (USD 34 million). The chain, which used to be owned by Guy Edry, and Ran and Gal Belinks, operates 21 urban 24/7 stores mainly in the Tel Aviv area.

YN



12 Responses

  1. Globes the Israeli financial states the exact reason;

    “Supermarket chain AM:PM withdraws non-kosher food
    New owners Dor Alon is worried about a consumer boycott of it larger business, Blue Square, by the haredi and religious communities.”

    In other words we religious people have a huge purchasing power…

  2. “Ilinni07” What you just said is quite easy to say and it goes with the laws of modern democracy. BUT Chazal teach us “Kol Yisroel areivim”. I can’t just walk away when my brother is eating treifene meat fish etc. Of course the way isn’t by throwing stones or doing it in a wild violent manner. Only this way is the correct way. There was no direct threat or any violence whatsoever. The directors and/or investors understood themselves that they can’t do whatever they want in one line of stores and still expect financial growth and prosperity from the other religious line. Is there anything wrong with that??? Do I have to shop in a store that feeds poison to my brothers?????

    Besides the point, this whole democracy isn’t %100 logical here. Maybe it’s undemocratic for all the schools to force Coke and Pepsi to stop selling sweet drinks to children. If they or their parents want to buy it let them buy it (and if you don’t want to buy it, don’t buy it?).

  3. illini07:
    If you don’t like good news don’t read it. 🙂
    No one is advocating shoving religion down your throat which you apparently fear.
    It is however very good when we can stop a company from promoting unholliness in the holy land.
    We say let everyone use bechira to decide on keeping the mitzvo’s but lets not take away the yetzer tov’s chances by feeding other jews treif.
    Have a great day.

  4. My DEAR friend Pro NOT anti.
    ‘promoting unholiness in the holy land’…….
    same age old contreversy. THE BOUNDARIES ARE DEFINTILY HOLY….BUT WHAT ABOUT THE RUCHNIOS????
    Stopping treeif is certainly not a bad start, but what about all the other stuff,,,,??? WHETHER IN EY OR IN CHUTZ LAARETZ…
    ILLINI has apoint! THOSE WHO ARE GONA EAT TREIF ARE GONA EAT IT ANYWAYS….LETS first start with making the FRUM FRUMER AND THEN WE CAN START MA

  5. Pro not Anti.
    Cheerful demeanor noted;)
    I,posted a very nice story on the blog about the BP protest. GIVES A LOT OF CHIZUK…..read it when you have a chance….

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