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Kosher’s good for buisness


(The picture came from Hebrew National. You might want to check out their website to see what Hechsher they are under.)

Seattle Times:

When Albertsons hired Yakov Yarmove more than three years ago, the company found a point man to navigate what might seem an unlikely market for a grocery chain with stores in places like Cheyenne, Wyo.: kosher food.
Albertsons has since dramatically expanded kosher aisles at hundreds of its supermarkets across the country…..”There’s a kosher awakening,” said Yarmove, an observant Jew who is Albertsons’ corporate kosher, marketing and operations manager. “Kosher was perceived as scary and foreign. Now it’s perceived as chic. I think everybody is realizing that there is an opportunity…..Experts say the boom is being fueled by several factors, including vegetarians and younger customers looking for more healthful and safer food, the same demographic that has helped the organic market take off. Plenty of these customers are not Jewish. “When I take the matzos to the church, they love it,” said Ursula Torres of New York, who was buying 100 percent wheat matzos recently at Streit’s, a Jewish landmark on the Lower East Side.Marcia Mogelonsky……She found 55 percent of the people who buy kosher products believed the food was better for them…a
ccording to Jewish law, they cannot be pumped with antibiotics, additives, hormones or fed animal byproducts….Manischewitz, one of the best-known kosher-food companies, is developing an advertising campaign that says the name is “Jewish for good food.”
“First and foremost is taste, but number two is that it’s 100 percent kosher beef � nothing artificial,” said Nieto, who oversees the Hebrew National brand. He added that sales were being bolstered by non-Jewish customers, who devour the company’s hot dogs at hundreds of venues nationwide….Even the Chinese are going kosher…..There is also a kosher energy drink called “Kabbalah…..



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