NYC Teacher’s Union Takes Shot At Bloomberg With New 30-Second Ad Spot

Mayor Bloomberg�s icy relations with the teachers union just hit sub-zero.

The union announced plans to spend more than $1 million to air a new commercial – called �Blizzard� – that blasts the mayor for cutting teachers instead of supporting the millionaire�s tax.

�Mayor Bloomberg sees things differently than the rest of us,� a gravelly voice intones as the screen shows an image of a toy snow globe – an apparent reference to Bloomberg�s unpopular performance during the December snowstorm. �Our schools are short of money, yet he refuses to ask millionaires to pay their fair share.�

The union, which has been without a contract for more than a year, is warring with City Hall as the mayor pushes to end seniority protections in state law.

Instead of laying off the least experienced teachers in a speciality first, Bloomberg wants to cut teachers who receive unsatisfactory ratings or who are part of the Absent Teacher Reserve Pool because they lack a permanent placement in schools.

Mayoral spokeswoman Jessica Scaperotti insisted the mayor is defending city schools by making sure the city gets �its fair share of funding from Albany� and keep �the best teachers in our classrooms.

�The UFT has said the state budget cuts are no problem and that seniority is the only thing that matters,� she said. �So while the UFT fights for its self-interest, the mayor will continue to fight for our children�s future.�

For the next 10 days, the 30-second ad will run on local and cable television during popular shows including �The Daily Show,� �Iron Chef� and �Saturday Night Live,� officials said.

Just before the ad concludes, snow flies furiously through the toy globe next to Bloomberg�s image.

�This is about protecting our kids� future, Mayor Bloomberg, and that�s a lot bigger than any snow storm. We can save our schools, but first we all have to support them,� the voice says.

(Source: NY Daily News)

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