The giant words seem jarring on the wall of an Orthodox Shul – “Resident Evil: Extinction” – and, indeed, they have stopped pedestrians in their tracks along West 34th Street, between Eighth and Ninth Avenues. The sign on the side of Congregation Beth Israel-West Side Jewish Center advertises the fourth installment of an apocalyptic, zombie-filled movie series based on the “Resident Evil” video game series. And it has apparently offended no one in the Orthodox congregation, said the congregation’s rabbi, Jason Herman. The billboard is a source of helpful income for building maintenance, Rabbi Herman said.
He said the congregation has the right to veto the advertising content but that OTR Media generally tried to be mindful of the synagogue’s sensibilities.
(Source: NY Times)