KEFIRAH ALERT: Missionaries Targeting Jewish Homes in Brooklyn with Deceptive Mailers


Missionaries in the Brooklyn area are targeting Jewish residents with mailers that at first glance may appear unproblematic.

One Flatbush resident tells YWN that he received two pamphlets to his home from a missionary organization in the past week alone. A photo of the pamphlets show that the missionaries are trying to use Jewish terms like “Shana Tovah” to lure in unsuspecting Jews.

“The card inside included wished for a Shana Tova and proceeded to have lots of garbage written in it, that I only glanced at, but did not want to read,” the Flatbush resident says. “It was obvious from the few phrases and words that I read that it was from a missionary organization (I noticed many mentions of ‘the Messiah’, ‘Isaia’ and ‘G-d’, and seemed to give a lot of ‘Torah’ sources for everything). The card gave some websites one can go to to ‘seek answers’ and ‘investigate’ various concepts.”

As with most such mailers, the goal of those who sent them become obvious to discerning readers almost immediately, despite the Jewish words sprinkled in.

While “shana tovah” is a common refrain this time of year, “The Lord bless you, and keep you, for a very sweet year!” is less so – at least from organizations that are indeed Jewish. So is the phrase, “Baruch Haba B’sheim Adonai”…

Residents in Brooklyn and beyond should be sure that upon receiving any such pamphlets to immediately place them where they belong – the trash.

(YWN World Headquarters – NYC)


  1. When I tried to collect a lot of this literature, my companion questioned me – are you into a’Z?! I said yes – fire-worship. But see where we are now – even avdei avoda kohavim are saying Shma.

  2. It’s about time that we were more proactive towards these parasites.

    When I was approached once by one of these senseless deluded individuals who outright asked me why Jews do not accept Christianity I answered that is because Jews have a hereditary abhorrence of idolatry and Christianity IS idolatry.

    He seemed surprised at my answer; he had never heard this before.
    He should have.

    I then had to be specific and explain to him that Christians and Jews do NOT worship the same God.
    We Jews worship the eternal incorporeal God of Abraham.
    Christians worship the image of a dead and tortured Jew hanging on a piece of wood.
    Protestants have a mental image. (He actually had to agree that a mental image is an image!)
    No similarity between the two.

    Christians and Jews have nothing in common. Yes, we have a long historical relationship. But that has always been between [Christian] murderers and [Jewish] victims.

    When we meet professing Christians it is our duty to point out to them that they are Idol worshipers; constantly breaking the first two commandments.
    We should also explain to them that the covenant of Noah is still binding and that they are obligated to keep the seven Noahide commandments.

    I also sometimes explain to them that the TANACH is ours and could they please keep their impure hands and idolatrous minds away from it. Their supercilious arrogance and unbounded conceit in pretending to know our Bible better than we ourselves do is simply revolting.
    We should take the initiative and missionize them; not wait for them to come to us!