Asra Kadisha and the Eida Chareidis began targeting Electra with threats of a boycott a number of weeks ago, as was reported by YWN-ISRAEL since the electronic company giant is the owner of a company involved in the Jaffa excavations involving ancient burial locations.
An ultimatum was given to Electra officials that failure to order a halt in the project would result in a chareidi community boycott of the company’s products immediately. It was felt the threat would carry weight since a main product of Electra is air conditioners, and askanim felt the company would not want to lose the chareidi market ahead of the summer.
It appeared that senior management decided to back down and halt the excavations, but today, Sunday, June 13, 2010, excavations at the Jaffa site were renewed. An announcement to officially launch the boycott is expected in Yerushalayim sometime on Sunday afternoon.
Some of the rabbonim involved point out that in the case of Ashkelon’s Barzilai Hospital, while Asra Kadisha and Gedolei HaDor Shlita opposed the building of the emergency rooms by transferring bones, they said supporters at least could argue ‘pikuach nefesh’ but here, with Electra, this is simply chilul kevarim for profit, a plain real estate venture, nothing more.
(Yechiel Spira – YWN Israel)