The Ben & Jerry’s company is seeking to mediate its dispute with its parent company Unilever over the latter’s deal with Ben & Jerry’s Israel allowing it to continue selling ice cream in Yehudah and Shomron, Reuters reported.
Unilever’s agreement with the CEO of Ben & Jerry’s Israel, Avi Zinger, was hailed as a win over the BDS movement. Following the announcement of the deal, Ben & Jerry’s filed a US federal lawsuit against Unilever to block the sale of its ice cream in “occupied Palestinian territory.”
A hearing on the matter was scheduled on Thursday in a Manhattan federal court. A lawyer for Ben & Jerry’s filed a letter 20 minutes prior to the scheduled hearing informing the court that it is seeking mediation.
The letter states that the companies want to “attempt to resolve their dispute through expedited formal mediation” rather than litigation.
(YWN Israel Desk – Jerusalem)
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5 Responses
How low these self hating jews will go is beyond belief.
Ben and Jerry’s have long been anti- Israel and pro-leftist agenda. This does nothing. Keep the boycott of this sub par ice cream going.
Ben & Jerry seeking mediation is simply another way of conceding that they know they aren’t going to do well in court.
For a company as huge as Ben & Jerry it isn’t about saving legal fees for going to trial.
Consumers in the USA who love Israel should BDS Ben & Jerrys
147, what do you mean, “for a company as huge as Ben & Jerry’s”? What company? All they are is a board, with limited resources. Unilever is the huge company, and it’s against them. It never wanted this fight with Israel, and was happy to find a resolution.