Israel has ranked last for the second year in a row in the 2025 Nation Brands Index, suffering the steepest annual decline since the survey was created nearly 20 years ago, according to data released Thursday by BrandIL.
The index, compiled by Ipsos and developed by policy adviser Simon Anholt, measures global perceptions, not military strength or economic performance. It surveys tens of thousands of respondents worldwide on how countries are viewed across six areas, including governance, culture, people, tourism, and exports.
Israel’s overall score fell 6.1%, the sharpest drop ever recorded in the index. Particularly alarming was Israel’s placement dead last in perceptions of its people, reflecting what researchers described as a collapse in trust, empathy, and goodwill toward Israelis themselves — not just their government.
The deterioration was most severe among Generation Z respondents in Western countries, where Israel is increasingly viewed as an illegitimate or colonial state, with little distinction made between government policy and Israeli society.
Israel also ranked last in perceptions of exports and products, signaling growing global resistance to engagement with anything associated with the country. Analysts warned that sustained reputational damage could eventually translate into economic, cultural, and academic isolation.
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13 Responses
The State of Israel should be abolished.
anyone suprised?
this is part of the prophecy in ovadia (chapter 1 verse 2)
(עובדיה פרק א פסוק ב)
הנה קטן נתתיך בגוים בזוי אתה מאד.
@ masmid 16. IMHO you are mistaken. The possuk (verse) in the prophet Obadia that you quote is not referring to Israel or The Jews. The navi speaks about the kingdom of Edom. There’s anothe Possuk, however, that is fefering to Israel or the Jewish people in Parshat Haazinu…”הן עם לבדד ישכן ובגויים לא יתחשב”…! That is an abject lesson for all the Jews. Both, the Israeli Government & those who are ideologically opposed to an independent state in Eretz Yisrael. The Israeli diplomatic corps believes that the antagonism & hate of the (goyishe) world towards their government is because they are not trying hard enough. And the other groups (who are opposed to an independent state) blame it on the “Zionists”. They apparently forgot that hatred of Jews didn’t start in 1948.
@ujm: You are severely misinformed or blind, ח”ו. You fail, or are unwilling to understand the fact that hatred of Jews didn’t start in 1948 with the birth of Israel. It’s older than 3,000 years.
MASMID, the posuk talks about Eisav!
Ujee, the overwhelming majority of the Gedolim do not hold like that.
amazing how much influence can be bought with qatari petro-dollars!
MASMID16 …
That Pasuk is referring to Edom, not Yisrael.
ovadia 1, 2 is talking about Edom / Rome / western civilisation, not Israel! And no, the state should not be abolished. It should just get more frum. Arguably, this has actually been happening. Slowly, but it has been happening. Compare 1948 to now – no shaychus, in terms of frumkeit
Joseph Goebbels,
You should be tuned over to Germany for prosecution as an anti-Semitic Nazi, just like your close relative was. You’re not even Jewish!
ujm, one Jew at a time. YOU FIRST, ANTI-SEMITE
If the respondents are all those who voted for Mamdani and the like, what other results would one expect. Israel is a leading country in the world of technology and in its military machinery. GenZ has no apparent appreciation for either.
FYI, Obama – who advanced Arab Spring (aka Islamic brotherhood and ISIS) and the whole LGBTQ DEI nonsense – kept USA at the first place in this Nation Brands Index. Trump first term knocked US down to 7th place. Second Trump presidency put us on 14th place.
So, this whole Nation Brands Index is a liberal promoting Fake News!
Also, last place is out of 60 world’s top countries.