The following article is part of a new series presented by�Jewish Content Network�which will discuss business ideas, marketing advice, and feature new business technologies, in an effort to help small business and organizations thrive and succeed.� WhatsApp is rapidly becoming a powerful marketing tool for business. For a while now, it�s been possible to place sponsored posts on popular WhatsApp groups through the Jewish Content Network. But recently WhatsApp also launched a separate business API, allowing companies to establish broadcast channels where they send dedicated messages to individual subscribers. Whereas in the past you�d �be maxed out at 250ish members of a group before you had to start a new one, now you can have unlimited subscribers as long as they manually opt-in by sending you the first message. Speaking of sending the first message, WhatsApp recently revealed a widget which allows users to quickly send you a pre-written message via the app, even if you aren�t saved to their contacts. The applications of this is huge. �You may be familiar with the ability to click on an email link to send an email, or on a number to bring up a dialer. But for many people, WhatsApp is more convenient and versatile than texting, and allowing them to begin a WhatsApp conversation with the click of a button is revolutionary. And once you have it in link form, there are several ways to quickly broadcast it. This includes in the contact area of your site, in a WhatsApp message you ask people to forward or promote for you, in email blasts, and in Instastories. Click here to see a live example of this click-to-message capability. Chaim Chernoff is the Chief Marketing Officer at the�Jewish Content Network. Always on the lookout for latest digital marketing trends, Chaim aims to help businesses expand their presence and grow their business in the digital world.��Do you have marketing questions? Send an email to:�[email protected]