According to Globes, Yitzhak Tshuva’s private real estate arm Elad Properties is planning to build Manhattan’s tallest residential skyscraper, which will be one of the tallest buildings in the world.
Elad will invest $450 million in the One Madison Avenue building, fronting Madison Square Park and East 23rd Street, adding floors to the 17-story New York City landmark. The result will be a 74-story skyscraper that will by 900 feet (274 meters) tall. The building will top the 72-story 262 meter Trump World Tower. The 283-meter tall 70-storey Trump Building, an office building on Wall Street, will still be higher than Tshuva’s new development however. Only two residential skyscrapers in Australia – the Q1 Tower in Gold Coast, Queensland, and Melbourne’s Eureka Tower – will top One Madison Avenue.
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the message……Tshuva!
take 2
the encrypted message of this story ……Tshuva – it can take you to high places
Frumblogger: Cute. Now figure out something with a gematria of 274 (or 900, or 74).
I Just my family that our last name from now on is “Tshuva”
This type of high-rise development always shows how much planning and coordination is needed behind the scenes. Projects like this are not only about design and investment, but also about very detailed cost study, material planning and scheduling, because even a small mistake can create huge delays in a skyscraper project. I work in the same field on the estimating side, so I always find these updates interesting to read.