The attempt to mediate the dispute between Ben & Jerrys and its parent company Unilever over the latters deal with Ben & Jerrys Israel allowing it to continue selling ice cream in Yehudah and Shomron broke down Thursday.
The two parties had agreed on an attempt at mediation after Ben & Jerrys filed a US federal lawsuit against Unilever to block the sale of its ice cream in occupied Palestinian territory.
However, a source told Reuters that the mediation failed because Ben & Jerry’s refused to “cave” on its “social mission” and “Palestinian human rights.”
Unilever CEO Alan Jope said last week that Ben & Jerry’s should stay out of geopolitics.
There is plenty for Ben & Jerrys to get their teeth into on their social justice mission without straying into geopolitics, he said. Im sure the brand will continue to enjoy a very bright future doing just that.
(YWN Israel Desk Jerusalem)
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