[COMMUNICATED CONTENT]

Jerusalem, Hama?sg?er 4

A wave of activity surrounds the entire facility as the minds and hands of scores of volunteers work�together to pack, haul and load over 15,000 boxes of nutritious Pesach food.

Welcome to the Tov V�chesed warehouse, a singular hive from where 37,000 children are fed�annually.

�14 years ago, I started out by feeding 200 local families. With the help of so many kindhearted Yidden,�we�re now feeding thousands of children all across Israel,� says Tov V�Chesed founder Rabbi Yaakov�Eliezer Shisha. �I try to fulfill my childhood promise – made in the throes of shame that poverty brings ��by feeding these kids with dignity.� Indeed, each package that leaves the Tov V�Chesed premises is�delivered to the recipient�s door, sparing them the humiliation of claiming their food in public.

Though this fourteenth distribution was an epic one, a small episode in the midst of the action jolted�everyone back to a very harsh reality: As the volunteers finished a bountiful meal during a much-needed�lunch break, they noticed how young neighborhood children began to gather the leftovers to bring home�to their families. The paradox of the situation was stark: inside, 40,000 pounds of matzah and chicken�were being distributed while outside, poverty was still not cured.?

Employees at the Tov V�Chesed offices attest to the rise in poverty as they sort through the endless�amount of applications pouring in: desperate families are still?begging for food for Pesach?!? You can join�the hundreds who have already made a difference and contributed by visiting www.tovvchesed.com to�make your generous donation today.