A new billboard campaign in the heart of Times Square is turning heads and making a powerful statement: the phrase �Free Palestine,� far from a call for peace, is being exposed as a cover for deep-seated antisemitism and genocidal rhetoric.

Launched Monday by the Coalition for Jewish Values (CJV), the 30-day ad campaign features vivid, 10-second digital clips running six times per hour. Its aim is to raise national awareness about what CJV says is a growing threat to Jews and to the American social fabric.

�We call upon all Americans to join us in speaking clearly about who and what the bloodthirsty �Free Palestine� movement stands for, and the need to stamp it out,� said Rabbi Yaakov Menken, CJV�s executive vice president. �The cry of �Free Palestine� is the call of domestic terrorists.�

CJV leaders describe the slogan as a modern manifestation of antisemitic ideology, warning that it echoes history�s darkest moments. �Israel is the only free country in the Middle East. The one thing Israel is not free of is Jews, and that is what �Free Palestine� aims to correct�in the model of Hitler�s Final Solution,� Menken explained.

Since the Hamas-led terrorist attacks on October 7, 2023, the movement has surged in visibility across U.S. cities and campuses. CJV�s message is that this movement isn�t about Palestinian liberation, but about Jewish eradication.

�This is classic antisemitism,� Menken said. �History proves that there is no greater danger to the continuity of a civilization.�

Bryan E. Leib, spokesperson for the campaign, added, �CJV is going where no other Jewish organization has dared to go before, and on this scale�this is the heart of Times Square. It makes the case: The �Free Palestine� movement is calling for the genocide of Jews.�

(YWN World Headquarters – NYC)